Madison, Wis.

3111 Fish Hatchery Road,
Fitchburg, WI 53713

From the moment you walk into Bon Bon Belle Madison, our goal is to make you feel welcomed, celebrated, and completely at ease. Explore our curated collection of exclusive bridal gowns in sizes 6–28, with styles ranging from timeless and romantic to modern, minimalist, and boho-inspired.

Your expert stylist will guide you every step of the way with genuine care, honest advice, and plenty of excitement. And when you find the one, celebrate your yes-moment with a trip to our Bubbly Bar for champagne or non-alcoholic bubbly. 

HOURS

MON: CLOSED
TUE: CLOSED
WED: 11:00AM – 7:00PM
THURS: 11:00AM – 7:00PM
FRI: 9:00AM – 5:00PM
SAT: 11:00AM – 7:00PM
SUN: 9:00AM – 5:00PM

Meet the Madison Team

Carson

Madison Store Manager

Elise

Madison Assistant Manager

Isleta

Bridal Stylist

Mraam

Bridal Stylist

Talia

Bridal Stylist

Teya

Bridal Stylist

shop Madison gowns

Madison Resources

Make a day of it

Turn your bridal appointment into a full Madison experience with our favorite local spots to eat, drink, shop, and celebrate.

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Booking your appointment is easy! Simply book online or contact your preferred Bon Bon Belle location directly.

Our standard bridal appointments are 90 minutes. You’re welcome to bring up to six guests on weekdays and four guests on weekends. Looking to celebrate with a bigger group? Ask us about our Private Shopping Experiences for additional guests, extra time, and a more personalized celebration.

Absolutely! All Bon Bon Belle locations are fully accessible and designed to provide a welcoming and comfortable experience for every bride and guest. If you have any specific accessibility needs or questions before your appointment, our team is always happy to help.

Each Bon Bon Belle location has its own unique collection of gowns, so inventory may vary from store to store. Our stores carry a mix of exclusive Bon Bon Belle collections and some of your favorite bridal designers across a variety of styles, sizes, and price points.

If you have your eye on a specific gown, we recommend confirming its availability at your preferred location before your appointment.

Our bridal gowns range from approximately $999–$6,000, with options available across a variety of price points. Your stylist can help you explore gowns that fit both your vision and your budget.

Looking for a gown on a shorter timeline or at a lower price point? Ask about our Off-the-Rack options, which vary by location.

Our collection includes sample gowns in a wide range of sizes, with options available through 30W.

Bridal sizing can vary by designer and often differs from everyday clothing sizes, so don’t worry about the number on the tag! Your stylist is trained to use clips, panels, and other styling techniques to help you visualize how a gown will look and fit when ordered in the correct size.

Follow Bon Bon Belle on social media and subscribe to our emails to be the first to hear about trunk shows, special events, new arrivals, sales, and other exciting things happening at our stores.

Most wedding gowns require alterations to create your perfect fit. Alterations may include adjusting the hem, straps, bodice, or sleeves, adding a bustle, or making other customizations to your gown.

Alterations are not performed by Bon Bon Belle. We’re happy to provide a list of suggested seamstresses, but all alterations services, scheduling, pricing, and payments are handled independently between you and your chosen seamstress.

We recommend connecting with a seamstress 4–6 months before your wedding date, as schedules can fill quickly.

Bon Bon Belle accepts cash, check, debit cards, and credit cards. Merchandise purchased by personal check cannot leave the store until the check has cleared. A 3.5% processing fee applies to credit card transactions.

Absolutely! You’re welcome to book at whichever Bon Bon Belle location is most convenient for you. Because each store has its own gown inventory, we recommend browsing online or contacting the store if there’s a specific dress you’d like to try on.

After the yes comes the perfect fit.

We’ve rounded up trusted local alterations partners to help get your gown wedding-day ready. This list is provided as a courtesy, and all seamstresses operate independently from Bon Bon Belle. Bon Bon Belle is not responsible for the quality, pricing, scheduling, or services provided.

Seamstresses book up quickly, so we recommend scheduling your alterations 4–6 months before your wedding date.

  • Lori’s Alterations
    608-798-2250
  • Fringehead Designs
    608-515-8166
  • Anna’s Tailoring Studio
    608-620-3644
  • Right Size Alteration Services
    608-232-1632
  • Just For You
    608-848-3773