Andrew (Wendy's Business Partner + Husband) describes it best through a story about Wendy:

“There’s this music video by Blind Melon called ‘No Rain’ and it has this adorable little girl in a bee costume. This video is all about this little girl walking around in this town wearing this bee costume and doing this funny little dance for people that she encounters. Nobody really gets her as she’s doing this little dance; they kind of look at her funny and she moves on and keeps dancing for various different people, but finally she finds this area, this field where she sees a bunch of other people in their bee costumes doing the same dance that she was doing. This little girl finally belongs, and for Wendy, the costume and the dance were really about her level of care for her customers and her team. She just has this really pure and strong desire to put people first and make other people happy, so she wanted to create this place where other people who wanted to wear that same costume and do that same dance really felt like they belonged. So that’s what we mean when we say that someone has found their bees. They found people who get them.”