From the moment you walk into Bon Bon Belle, our goal is simple: to make you feel welcomed, celebrated, and completely at ease. Our thoughtfully curated collection features exclusive bridal designs in a variety of styles, from timeless and romantic to modern, minimalist, and boho inspired, so every bride can discover a gown that feels uniquely her.
Beyond the dresses, you’ll find meaningful details throughout the experience, including unique gifts perfect for your wedding day or bridal party. Our expert stylists are here to guide you every step of the way with genuine care, honest advice, and plenty of excitement along the journey. With gowns available in sizes 6–28, we’re committed to helping every bride feel confident, comfortable, and beautiful.
And when you say yes to the dress, the celebration continues at our custom bubbly bar with champagne and non alcoholic bubbly options, the perfect way to toast such a special moment.
meet the Madison stylists
beverly
Bilingual Bridal Stylist
Carson
Store Manager
Elise
Assistant Store Manager
liesl
Lead Bridal Stylist
Dresses Our Stylists Can’t Stop Talking About
Frequently Asked Questions
Making an appointment is easy! Either visit bonbonbelle.com or call us at (608) 982-0999 to schedule a visit. You are welcome to bring an additional six people during weekday appointments or four people on the weekend. If you are looking to expand the party, we offer private shopping experiences or an upgraded experience in a larger suite.
Absolutely! Our second location is fully accessible, meeting ADA requirements to ensure a welcoming and inclusive environment for all. If you have any specific accessibility-related questions or requirements, reach out, and we’ll be happy to assist.
While both stores feature exclusive Bon Bon Belle lines – Alyssa James Bridal, WREN Bridal, Callie Rae Bridal, WSL Collection, and Zjiveli – each store has its own unique inventory of dresses. Both stores offer their dresses in a range of sizes and styles. For your convenience, we identify the location of specific dresses throughout our website and on each social media post. If you love a particular dress you see on our website or social media, be sure to confirm which store carries it before visiting.
We strive to offer a range of dresses to accommodate various budgets. The Madison location features dresses priced between $1,800 – $7,000, and the Burlington location offers a similar selection with prices ranging from $1,800 – $4,500. We aim to provide diverse options, ensuring that every bride can find their dream dress within a comfortable price range.
We take immense care in selecting our gowns, resulting in one of the most extensive size assortments among boutiques in Wisconsin. Our collection spans sizes 6-30W, providing a wide range of options to cater to various body types.
Bridal gown sizing differs from traditional department-store sizing and can vary by designer. On average, a bridal gown labeled as size 12 is like a department store size 8. During a fitting, if gowns are too large, we use bridal clips to adjust the dress for a snugger fit, allowing brides to better visualize the silhouette. Conversely, if the gown seems too small, we insert a privacy panel and/or clip the gown to give an accurate representation of what the dress would look like in your size.
While the sample gowns may not offer a perfect fit, we have various techniques to ensure you gain a fantastic understanding of how gowns look in the right size and after alterations tailored to individual shapes and heights.
The best way to stay up to date with upcoming events is by subscribing to our newsletter and following us on social media! Our newsletter gives exclusive updates on our bridal events, promotions, and new collections, directly to your inbox. In addition, our social media features real-time announcements, behind-the-scenes content, and highlights from our events.
Indeed, alterations are typically necessary to ensure your gown fits flawlessly. When you purchase your dress, your measurements are taken, and your standard size is determined by the designer. However, alterations are essential to customize the dress to your unique shape and height. This might involve taking in the dress to achieve a perfect fit around your hips, bust, waist, or other areas, adding bra cups for extra support, adjusting straps, hemming to the appropriate length once you’ve chosen your footwear, and creating a bustle for your train.
Rest assured, we have a team of highly skilled seamstresses with decades of experience in working with wedding gowns. We’re more than happy to provide referrals to these experts, but the ultimate choice of who will alter your gown is up to you. As a general guideline, it’s recommended to budget approximately one-third of the dress’s cost for alterations when working with most seamstresses on our preferred list, unless you require major modifications. Your satisfaction and comfort in your gown are our top priorities, and alterations play a crucial role in achieving that.
Bon Bon Belle accepts Cash, Check, Credit Card, and Debit Card. Merchandise for personal check payments will not be able to leave the store until the check clears. There is a 3.5% processing fee for all credit card transactions.
Get in touch
3111 Fish Hatchery Road
Fitchburg, WI 53713
At the corner of Fish Hatchery Road and Bowman Drive.
Fully Accessible.
